Food Waste is a Problem
40% of food produced is never eaten while 34 Million people in the us are food insecure
Food waste is estimated at between 30-40 percent of the food supply
Wholesome food that could have helped feed families in need is sent to landfills
Land, water, labor, energy and other inputs are used in producing, processing, transporting, preparing, storing, and disposing of discarded food.
Design Considerations
Target Audience
Personality
Adults & Young Adults who are responsible for feeding themselves (and their household)
Urban Populations
Middle-Upper Income Families
People who care about Equity, Sustainability, Climate Justice
Has a shock value
Alarming
Modern and illustrative style
To avoid: overcrowded design and a design that is too masculine or feminine
Possible call to actions
Plan Meals
Freeze Food/Store Properly
Donate Meals
Buy what you need, eat what you buy
Precedents
Makro
OZ Harvest
Other stickers on the market
Brainstorming
Initial Ideas
Tight Pencil Drawings
Wordlist & Thumbnail Sketches
